AsianBookie is an independent football data and betting information platform covering Asian football and the wider betting market. We are managed and operated by Up Trumps Century Ltd, and we have published continuously since 1998.
Our audience is concentrated in Asia. We publish match data, odds information, team and league coverage and betting-related analysis, and we maintain community-driven data that is checked and corrected by the people who use it, a model we have run since our first season online.
We run six core services:
Our coverage spans Asian domestic leagues and cups, major international tournaments and qualifiers, betting markets and odds movement, team, player and league records, and betting industry news, regulation and integrity.
Editorial independence. Editorial decisions belong to our editorial team. No commercial partner sees, reviews or approves our analysis, ratings or reporting before publication. Editorial content is not for sale.
Real testing, not desk research. We test the products, platforms and data we write about, using real money where a product requires it. Where we cannot test something directly, we say so in the article. Every rating follows our published rating methodology.
Accuracy over speed. We would rather publish a correct figure late than a wrong one early. Every dataset we maintain has a correction path, and corrections are a normal part of the process.
Depth in Asian football. We cover leagues and markets that general sports sites treat as an afterthought.
Community-driven data. Our readers are our largest source of corrections and local knowledge. When a result, fixture or figure is wrong, it is reported and fixed, and those corrections improve the dataset for everyone.
Transparency. We state who owns us, how we are funded, how we test and where our limits are. When we cannot verify something, we say so instead of implying certainty.
AsianBookie was founded in 1998 to give Asian football fans a single, reliable place to follow matches, results and betting information. At the time, coverage of Asian leagues and markets was fragmented and often inaccurate. We built the site around two ideas: publish data that is actually checked, and let the community that uses it help keep it right.
More than two decades later, that approach still defines how we work. Coverage has grown from Asian football into international competitions, betting markets and industry integrity reporting. Integrity remains a live issue: the International Betting Integrity Association recorded 300 suspicious betting alerts across 16 sports in 2025, 110 of them in football (IBIA 2025 Sports Betting Integrity Report).
Our mission is to publish accurate, independent football and betting information, to be open about how we work and how we are funded, and to support responsible gambling.
Over 60 million pageviews a month, from a readership concentrated in Asia.
We earn revenue through advertising and commercial partnerships, including affiliate links with bookmakers. Commercial relationships do not affect our editorial content, ratings or analysis, and partners do not see or approve editorial material before publication. Partnership enquiries are handled separately from editorial. Our Affiliate Disclosure explains exactly how we are paid.
We publish betting information, so we take responsible gambling seriously. We publish odds as data, with context on how prices move. We never present betting as a way to make a guaranteed income, and we keep responsible gambling information one click away from every betting page.
If gambling stops being fun, free and confidential help is available:
AsianBookie is operated by Up Trumps Century Ltd.
Spotted a mistake? Post it in our Suggestions & Help forum. Include the page link, what is wrong, and any source you have. If you are right, we fix it and date the correction.
Bookmaker complaints and site problems go to the same forum. For advertising and partnerships, email marketing@asianbookie.com. Our Contact page has the details.
